beure logo

Scope: Creating a friendly fitness and nutrition brand for Beurer healthcare and creating concept and design for an App that connects to Bluetooth enabled healthcare devices.

Background

Beurer has already a healthcare App to connect to their IoT devices. However, this app was awkwardly dark and unfriendly.

The new App was supposed to attract even more female buyers and being possible to0 sell for more money.

Research Phase

Group 1

User-Interviews

Cultural Probes

Focus Groups

Extreme User Testing

Starting with the research I talked to kindergarten teachers, the parents, and kind of to the children about their needs to improve communication and planning and documentation of development milestones.
beurer research

Ideation and Implementation Phase

Group 6

Wireframing

Branding

UI Design

Development

A Wisyou Story element

The idea I created was to build the interface around message elements we called „Story Elements”. A collection of Story Elements would build a Wisyou Story.

The Story elements are like a sentence based on three blocks forming a sentence. The first a representing the child or the children, the second the action that was taken, appeared or need to appear and finally the object or further description of the action.

beurer design ideas
Group 4

Together with colors for these blocks, we can build a very easily recognizable design element that is information, interface and brand element in one.

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Andreas Kraft

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